Why businesses use nametags? And why do we care so much?
- Professionalism. When people have a name tag on they tend to act more professionally. They realize that their name is out there for everyone to see, so their own reputation is on the line, as well as the company’s. Also, a name tag is part of a uniform, and wearing a uniform sets a tone of professionalism.
- Branding. Depending on how you design your name tag, it may become a branding tool for your company. Those with the company logo will subtly help with your branding efforts.
- Loyalty. Wearing a name tag will help to put customers on a first-name basis with those waiting on them. When this happens, it often creates a friendly atmosphere and, in turn, builds loyalty. When customers feel like they know the people that work there, they are more likely to keep returning to do business.
- Customer service. For those employees who are working with the public, it is helpful if they wear a name tag. They will most likely try harder to provide good customer service, since their name is right there.